The
Board of Control for Cricket in India (BCCI) has reaffirmed its
partnership with PepsiCo by signing them as their official partner in a
four-year deal from 2016 to 2019.
India will host Bangladesh later this year which will be the start of the International season as part of this new partnership with PepsiCo
The
sponsorship will give new scale and dimension to the partnership and
aims to provide the right impetus to the BCCI's efforts towards
nurturing support and promoting the game of cricket in India.
Reflecting
on the partnership, BCCI secretary Anurag Thakur said,
"We are
delighted to have PepsiCo as our official partner. Our partnership with
PepsiCo has only grown over the years and we are happy to have them
on-board in our efforts of providing the right enablers for the support
and promotion of the game of cricket. Over the next four years, the
Indian cricket team will play host to all major cricket playing nations
and I am thankful to PepsiCo for reiterating their commitment to the
cause of Indian cricket."
With
the deal, PepsiCo will be the Official Partner for all domestic and
International matches (except Indian Premier League) organized by the
BCCI in India.
The Company will be the Official Refreshment Partner,
Official Snacks Partner and Official Sports Drink Partner.
This will
enable PepsiCo to leverage its advantaged portfolio across foods, snacks
and sports drinks to cricket fans, consumers in the stadiums.
The
agreement also gives PepsiCo benefits of prominence in In-Stadia
branding and On-Ground advertising.
Earlier
in October 2015, PepsiCo had terminated its five-year contract as the IPL
title sponsor, two years ahead of schedule amidst the spot-fixing and
betting scandals within the Indian cricket board.
India will host Bangladesh later this year which will be the start of the International season as part of this new partnership with PepsiCo
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