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Friday, July 13, 2018

FIFA asks broadcasters to not focus on ‘hot women’ during World Cup 2018 matches

n a step aimed at curbing the prevalent sexism in football, FIFA (Fédération Internationale de Football Association) has launched a crackdown on broadcasters asking them to avoid focusing on ‘hot women’ during matches.

According to FIFA diversity boss, Federico Addiechi, the step was necessary after many cases of sexism were reported during the ongoing football World Cup 2018 in Russia.

Addiechi also said that the supreme governing body of football in the world may consider dealing with it more strictly in future.

“This is one of the activities we definitely will have in future - it’s a normal evolution,” he said.
Anti-discrimination group Fare Network, which has been monitoring cases of racial abuse and sexism during the World Cup, says it has documented more than 30 cases of female fans being accosted on the streets and female reporters being grabbed or kissed on the streets

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