Huawei names Lionel Messi as Global Brand Ambassador

Chinese telecom giant Huawei Technologies has appointed Argentine and FC Barcelona football star player  Lionel Messi as its Global Brand Ambassador.

The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness

Challenges test our desire to achieve what we want and love.

To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us where we are now.

Those who understand that are always pursuing not success but challenges, to be better.

That is what makes Huawei and Lionel Messi a perfect fit.

Driven by its obsession to innovation and commitment to excellence, Huawei has now become the top 3 smartphone manufactures around the world. In recent months Huawei has launched a series of blockbuster products like the Huawei Nexus 6P and Honor 7, which were amongst the top ranked phones of 2015 and more recently the Honor 5X and Honor Holly 2 Plus which received a lot of accolades at MWC 2016 and has also become an instant hit with Huawei and Honor consumers

“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” Kevin Ho, President, Handset Business, Huawei Consumer BG said

Lionel Messi said“You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”