The 78-inch screen goes from flat to curved at the press of a button.
Viewers can also control the angle of the curve, based on how many people are sat in front of it.
Two motors on either side of the screen work to push them out to create and set a curve.
Elsewhere, it has a 4K screen.
Prices and international release dates have not been announced but similar curved sets retail for around £35,000 ($59,000).
WHAT'S THE BENEFIT OF A CURVED TV?
Industry experts claim that a concave television screen enhancing viewer experience.
This is because its bend complements the eye ball's natural curvature.
Cinema screen already have a slight curve to them, for example.
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