“This (TVS Jupiter) will be the best in class product,” asserted Venu Srinivasan, Chairman of TVSM company. “Every quarter, you can expect a new product from TVS Motor going forward,” he said even while admitting that “we have been slower in coming out with new products”
The launch of TVS Jupiter will make TVS Motor Company (TVSM)a complete player in the scooter segment -
- Scooty Pep Plus for Female Drivers
- Wego is for both men and women
The launch of Jupiter will help TVSM get into the ‘exclusively men’ segment of the scooter market
Company officials claim that -
- 29 % of the scooters catered to female drivers
- 35 % to both men and women and
- 36 % only to male drivers
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