The AI tenchnology was created by Xinhua and Chinese search engine Sogou. The digital anchors themselves were developed through machine learning and taught to simulate the vocalizations, facial movements, and gestures of real-life broadcasters, so as to present a “a lifelike image instead of a cold robot,” according to Xinhua.
The anchors debuted during China’s annual World Internet Conference, which is pitched as the country's very own Davos for technology and futurism, and provide a showcase for China’s future plans, whether for the internet or just technology of the future.
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