Sony Pictures Networks India has entered the Hindi film music space with the launch of Sony ROX HD. The channel is geared to be a destination of choice for the contemporary music enthusiast.
Sony ROX HD showcases the latest Hindi film music in high definition visual format of 1080i resolution that is enhanced by Dolby Audio.
One of the channel specials: ‘ROX Original artiste of the Month’ sets-up ROX HD as the first ongoing platform for upcoming Indie artistes on national television.
At the centre of it all is a comprehensive music content acquisition strategy ensuring tie-ups with all the leading labels in contemporary music: T-series, ZEE music, Sony Music, YRF, Eros Music, UTV-Disney and TIPS.
N.P. Singh, CEO, SPN, “There were 15 channels when we ventured into the music genre five years back. We wanted to create the most music-centred destination on Indian television and Sony MIX went beyond our expectations on that count. Building on this gratifying experience, we decided to launch Sony ROX HD. And now, with this launch, we are geared to take a leadership position in the broadcast of music entertainment by curating an incredible experience for music lovers. While MIX will cater to SD households, ROX HD shall set itself as the premium contemporary music channel for youth in HD households.”
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