India Gate’s 550-kg Rice Bag Enters the Guinness Book of World Records

Sreelekha Mitra (right), Bengali film actor, launches the India Gate Classic Basmati Rice along with Anil Kumar Mittal (centre), Chairman & Managing director, KRBL Limited, and Anoop Kumar Gupta, Joint Managing Director, in Kolkata on May 16, 2005.

A bag of rice of this brand weighing 550 kilograms has entered the Guinness Book of World Records for being the heaviest bag of rice.

The rice bag of India Gate Classic Basmati Rice brand has achieved the feat at the annual 4-day food and hospitality trade show being held in Dubai from February 21-25,2016

The new record by India-based Basmati rice exporter, KRBL Ltd was achieved when the bag was filled in a single day by a team at KRBL DMCC’s Al Quoz warehouse before being driven on a truck to Gulfood.

“Guinness Book of World Record assessors were on site to verify the entire process,” said Priyanka Mittal, member of the Board of Directors at KRBL.

Following the feat, Guinness Book of Records accreditors presented the management with an honorary certificate on the second day of Gulfood.

“After the show, we plan to display the bag for a few days at a major retail store or a shopping mall before cooking it for distribution to labourers,” Ms. Mittal said.

KRBL, which owns the India Gate Basmati rice brand, is also one of the recipients of World’s Greatest Brands and Leaders 2015 - Asia & GCC Awards.

The company is participating at Gulfood to connect with its worldwide distributors, forge new alliances and expand its country basket.

Gulfood 2016 is hosting the show’s largest contingent to date of national and industry pavilions, having lined up a total of 117, five more than last year, with first-time group participation from Russia, Costa Rica, Belarus, and Mauritius, and New Zealand returning after a six-year break.

The record has been welcomed by DWTC, which has signed up more than 5,000 exhibitors from over 120 countries for Gulfood 2016, the largest number in the show’s history