Italian two-wheeler maker Piaggio, manufacturer of Vespa scooters,
forayed into India's premium two-wheeler market by unveiling sports
scooter-bike Aprilia SR 150.
The model, which will be launched in August, is a blend of motorbikes and scooter and sports a 150cc engine.
The crossover will have 14-inch wheels like motorbikes and auto-gears like scooters.
Piaggio
is also looking to cash in on the good potential of Aprilia SR 150 and
is aiming to tap the young riders who are looking for the sensation of a
sportbike and the convenience of a scooter during their daily city
commute.
Stefano Pell, Chief Executive of the Italian automaker's
Indian unit said the company is aiming to cater to the desire of the
discerning youth of India and crossover sports- scooter bike is designed
to appeal to those looking for the sensation of sports bike and the
convenience of automatic scooter in their daily city commute
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