In a bid to regain the lost ground in passenger vehicles segment, homegrown auto major Tata Motors on Thursday Feb 02,2017 launched a sub-brand TAMO with an aim to introduce new technology equipped vehicles faster to the market.
Under the TAMO sub-brand, the company will launch vehicles that are low in volumes requiring low investment.
It is also looking at a different buying experience for TAMO vehicles, although for the time being it has not confirmed if it would set up a separate retail chain as market leader Maruti Suzuki has done with Nexa.
"We need a different way to get into the future. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem," Tata Motors managing director and CEO Guenter Butschek told
He said TAMO will be a ring-fenced agile and flexible vertical that would serve as an incubating environment towards new technologies, business models and partnerships.
"This will be a lean operating model with volume, low investment and faster to the market," Butschek said.
Elaborating on the idea behind the new sub-brand, Tata Motors president Passenger Business Mayank Pareek said vehicles from TAMO will be in niche segment with technologies that are ahead of market and when proven successful they could be transferred to vehicles of the main Tata Motors brand.
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