Star India has bagged the Board of Control for Cricket in Indian (BCCI) media rights for television and digital rights for the Indian cricket team and domestic championships from 2018 to 2023 on Thursday April 05,2018, after an intense bidding process that lasted three days.
In a first of it's kind E-action, Star India came on top against heavyweights like Sony and Jio after their bid of Rs 6138.1 Cr bagged them the prized broadcasting rights. The bidding process has ensured another huge windfall for the the BCCI as previously, Star paid Rs 3851 crore for the rights to broadcast India's home matches from 2012-2018.
Star India had earlier acquired the rights to host the Indian Premier League for a huge sum of Rs 16,347.5 Crores for next five years as well, and now, they have also bagged the rights for all Indian matches for the same duration. As far as the BCCI is concerned, they will be richer by Rs 60.1 Cr per match.
Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India from June, 2018 to March, 2023. But following scrutiny, on Star India Private Ltd, Reliance Industries Limited, and Sony Pictures Networks India Private Limited were found eligible to submit online financial bids.
Star now have the broadcast monopoly over its rivals as they now have the rights to cricket in India, IPL and also the ICC tournaments. Moreover, they also hold the rights for the games played in New Zealand and the Indian team are scheduled to play there in January-February 2019.
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