Coca-Cola is breaking from more than 130 years of tradition with
plans to launch its first alcoholic drink aimed at Japan’s growing
alcopop market.
The world’s largest soft drink company is eyeing the burgeoning demand for “Chu-Hi” – canned sparkling flavoured drinks laced with shochu, a spirit made from rice, potatoes or barley.
Chu-Hi is derived from “shochu highball” and has been marketed as an alternative to beer. The drinks have an alcohol content ranging between 3% and 8% and have been especially popular with women.
Coca-Cola’s foray into the new area coincides with slowing sales worldwide of fizzy drinks, its main product, as people, especially youngsters opt for healthier choices.
Since it was created in May 1886 at a soda fountain in Atlanta, Georgia by John S Pemberton, the recipe for Coca-Cola has been kept a secret
The world’s largest soft drink company is eyeing the burgeoning demand for “Chu-Hi” – canned sparkling flavoured drinks laced with shochu, a spirit made from rice, potatoes or barley.
Chu-Hi is derived from “shochu highball” and has been marketed as an alternative to beer. The drinks have an alcohol content ranging between 3% and 8% and have been especially popular with women.
Coca-Cola’s foray into the new area coincides with slowing sales worldwide of fizzy drinks, its main product, as people, especially youngsters opt for healthier choices.
Since it was created in May 1886 at a soda fountain in Atlanta, Georgia by John S Pemberton, the recipe for Coca-Cola has been kept a secret
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