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Tuesday, May 2, 2017

Wipro Unveils New Logo,Replacing Multicoloured Sunflower

Wipro has unveiled its new brand identity. A press release says it “signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era”.

The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it “connects the dots” for its clients
It represents the way the company “connects the dots” for its clients, its technology heritage and capabilities for the future.
 The individual elements in the logo represent ideas, technologies, industries and geographies, and the expanding pattern symbolises a boundless Wipro. 
The four circles represent the Wipro Values, Employees, Clients & partners, and Communities. 
The blue of the word mark creates a sense of reliability and authority.
Wipro has also re-articulated the Spirit of Wipro, its core values: Be passionate about clients’ success, Treat each person with respect, Be global and responsible, and Unyielding integrity in everything we do, the press release said.

Wipro was established as Western India Vegetable Products Limited in Amalner, Maharashtra in 1945. It forayed into the IT industry in 1981 and became a pioneer in marketing indigenous personal computers in 1985.

Following its listing on the NYSE in 2000, Wipro today has over 1.7 lakh employees on its payrolls. It posted gross revenue of $8.5 billion for the financial year which ended on 31 March, 2017.

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