Coca Cola India drops Salman Khan as brand ambassador for Thums Up

Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink 'Thums Up' after four years of association and the company is in talks with young star Ranveer Singh to replace him.

The contract with Khan had expired last month and the company has chosen not to renew it.The company's decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

At that time, Coca-Cola India had also signed an agreement with Being Human -- The Salman Khan Foundation — to jointly promote, conceive and execute charitable and social activities.