"It will report with an upbeat, optimistic approach and will be politically neutral," a Trinity Mirror statement said. The New Day, with a blue masthead, will run to 40 stapled pages every day on thicker-than-normal newsprint.
It will be available free from over 40,000 retailers on launch day, and will be priced at 25 pence for the following two weeks before selling at 50 pence after that.
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