In the recently concluded
October-December 2014 quarter, Micromax controlled 22 % market
share in smartphones shipments in India — one of the world’s largest
market for handsets — beating Samsung which had 20 % market
share.
Note
Globally too, Samsung has been facing tough competition
from Apple and Chinese tech major Xiaomi. Its share in the smartphone
market has also witnessed a decline in the past couple of years.
In 2014, Samsung had 24.5 % share of the global smartphone market, 31.3 % in 2013 and 30.3 % in 2012
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