Toyota has been known to make tough and reliable cars and their symbol goes a long way in explaining the company’s stand with regard to its customers.
The inner ovals in the logo represent the heart of a customer and also the company.
The overlap seen in the ovals represent a beneficial and trust based relationship between customer and company, forming a ‘T’ shape for Toyota as well.
The outer oval signifies world embracing Toyota.
There are also elements of Japanese calligraphy art and culture as each of the ovals are drawn with varying degrees of stroke thickness.
The space seen in the background is said to represent the values Toyota stands for as a automaker – quality, value, innovation, integrity in safety, driving joy, the environment and social responsibility
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