Prannoy Roy-owned NDTV Ltd is taking off air its English business news channel NDTV Profit, beginning June 05,2017
The move comes in the wake of reports of NDTV facing tax litigation and mounting revenue losses and also potential threat from the digital medium.
Beginning June 5, it will become a full-time infotainment and entertainment channel and will be rebranded as NDTV Prime.
“NDTV has decided to transfer its business programming from Profit to regular business and finance segments on NDTV 24x7.
This will mean suspending the current trading hours programming on Profit while Prime will continue as a channel,” Roy, Executive Co-Chairperson, NDTV Ltd, said in statement to the BSE.
Roy further said the company may look at reviving the business channel when the circumstances are appropriate.
NDTV’s website and Hindi news channel NDTV India will continue to operate.