Trondheim,third largest Norwegian City has banned adverts featuring semi-naked models in a bid to address negative body image issues, and campaigners are calling on other countries to follow suit.
Advertisers will no longer be able to show images of male or female bikini and underwear models in public spaces in Trondheim, the country’s third-largest city.
On Tuesday May 10,2016 council officials voted to remove all billboards and posters that could be seen to contribute to body image issues.
The new policy reads: “No advertising that conveys a false image of the model/models’ appearance and contributes to a negative body image will be permitted.
“As a minimum, advertisements in which body shapes have been retouched should be marked as such.”
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