British Newspaper '' The New Day '' to close only 9 weeks after its start

The New Day Newspaper is shutting down after only nine weeks after its circulation failed to meet expectations - first issue came on Feb 28,2016

Trinity Mirror revealed the planned closure in a trading update Thursday May 05,2016

The newspaper - the first title to launch in Britain in 30 years - had been seen as a counter to the trend of declining newspaper sales in an online world.

Trinity Mirror had hoped The New Day would stand out from other British newspapers by being politically neutral. While the newspaper built a following on Facebook, circulation fell far below the target of 200,000 copies a day.

Alison Phillips, the newspaper's editor, said in a message to staff that the company had "tried everything" but was unable to make it financially viable.

"Bad news I'm afraid but tomorrow's edition of The New Day will be the last.
We have tried everything we could but sadly we just haven't reached the sales figures we needed to make it work financially,"Alison Phillips, the newspaper's editor said in a post published on their official Facebook page.

Alison Phillips, the newspaper's editor praised the paper's team and called them 'extraordinary' for the effort they put in the newspaper.