Online marketplace Snapdeal Tuesday Dec 15,2015 launched multilingual interface
allowing customers use among 12 language options for shopping through
mobile app.
The company said, starting today, its user interface on the mobile will be available in Hindi and Telugu and from January 26, other local languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added.
The multilingual interface is available only on mobile app as of now and not on the web. "Indias linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages.
Our decision to go multilingual is driven by the feedback that we have received from our users," Snapdeal co-founder Rohit Bansal said
The company said, starting today, its user interface on the mobile will be available in Hindi and Telugu and from January 26, other local languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added.
The multilingual interface is available only on mobile app as of now and not on the web. "Indias linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages.
Our decision to go multilingual is driven by the feedback that we have received from our users," Snapdeal co-founder Rohit Bansal said
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