The new feature is a lightweight video advertisement made from a series of still images, which is easy for advertisers to use and is engaging for people, the company said in a blog post.
"As people continue to connect to Facebook using different connection speeds and device types, plus as video consumption moves to mobile -- video can also be challenge to advertisers," the company said justifying the requirement of the new feature.
Facebook said the new feature will be rolled out soon starting with Ads Manager
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