It
has launched SF, a brand new identity for its Super Fibre range of
watches.
Designed by Titan but made outside India with partners from Hong Kong
and China, the new SF touch-screen collection is priced between ₹1,799
and ₹2,899 and targeted at adventure enthusiasts in the age group of
15-26 years.
These multi-function, digital sport watches are designed to provide
accessibility by touching and swiping the screen, doing away with push
buttons.
The new touch screen series is available in three unique designs and 13
variants and are packed with features such as -
- dual time
- touch pad
- water resistance
- EL backlight
- countdown timer
- alarm
- stopwatch
- chime and
- a 100 year calendar,”
said Ravi Kant, CEO, Watches and Accessories
Division
Sonata Super Fibre launched its first touch screen watch in 2012 for
₹1,499. “The new touch screen series takes it to the next level by
introducing the first-ever slide-touch, allowing users to swipe their
digital watch just like they would swipe their mobile phones
Like all other SF watches, the new range of touch screen adventure
watches are made with high strength materials like ABS (acrylonitrile
butadiene styrene) and PU (polyurethane) and will be available in over
8,000 outlets across India, including World of Titan stores, multi-brand
outlets and authorised dealer stores.
Sonata was launched in 1997 to upgrade consumers from the unorganised
market with affordable watches. Sonata reached the 50-million watches
milestone in 2013. Last year, of the 14-million watches sold by Titan
across all brands, 4.6 million were Sonata watches, including one
million SF watches.
No comments:
Post a Comment