Is this the Ultimate Strapless And Backless Bra?

Models parade down London's busy Regent Street wearing their bras to celebrate the UK launch of Lavalia's InvisiBra

It is the clasp of the InvisiBra that makes it different, the firm says

'The shape of the cups for InvisiBra are unique and the way they are placed on the breasts and then clasped together in the centre gives the wearer support and lift.

'It is the only self-adhesive bra that gives you a cleavage,' they say. 

Handwash only, each bra can be reused up to 200 times