To highlight the importance, the messaging company,
on Tuesday Nov 15,2016, did a global launch of its video calling feature from New
Delhi.
Jan Koum, CEO & Co-Founder, WhatsApp said,
“Video calling is one of
the most requested features from people in India. We're proud to have
the opportunity to launch this feature in India, where we now have 160
million users, and we look forward to seeing people use WhatsApp to talk
to their friends and loved ones face to face.”
Neeraj Arora, Head of Business, WhatsApp told that
the growth in usage in India has gone beyond expectations. “India has
adopted WhatsApp like we coudn’t imagine. We see farmers use WhatsApp to
share knowledge on where to get seeds an how to use different
fertilisers. Students are using for education and sharing knowledge.”
Neeraj Arora said that since WhatsApp was built before 3G and 4G started
rolling out in countries like India, the platform is conditioned to work
in low bandwidth areas. “We spent a lot of time building for these
conditions and that has worked well for us especially in India,” Arora
said adding that localisation including enabling multilingual
conversations on the platform has helped the company penetrate deep.
The feature is already available to users who have the beta version of
the app installed.
It is likely to roll out to all other users by tonight Tuesday Nov 15,2016
It is likely to roll out to all other users by tonight Tuesday Nov 15,2016
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