The smartphone market in India crossed the 30 million units shipment milestone for the first time in the third quarter, maintaining its healthy traction with 11 per cent year-on-year (YoY) growth.
According to the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker, smartphone shipments clocked 32.3 million units in the third quarter, recording 17.5 percentage growth over the previous quarter.
“This seasonal spike in the third quarter of the year can be attributed to channel preparation for the festive season, mega online sales and early import of smartphones owing to the Chinese holidays in October," Karthik J, Senior Market Analyst, Client Devices, IDC India, said.
And, inspite of instances of fire and battery bursts in some of its flagship models, Samsung led the Indian smartphone market with a 23 per cent share. It reported 8 per cent sequential growth and 9.7 per cent growth from the same period last year.
Despite the recall of Samsung’s flagship Note 7, multiple new launches across both offline and online channels added to its strong portfolio and helped the vendor grow at a healthy rate in the third quarter, IDC said, adding that the J2 continues to be a key contributor for Samsung.
Lenovo Group (including Motorola) climbed to second place with 9.6 per cent share of smartphones.
Motorola’s volume almost doubled quarter-on-quarter driven by the newly launched E3 Power and G4 models.
The K5 series continues to be a lead runner for Lenovo, accounting for over 40 per cent of its total volume.
However, Micromax slipped to third position with a 32 per cent decline in smartphone shipments over the previous quarter. The vendor is facing pressure from other local vendors in the sub-$100 segment and with Chinese players in the $100-$150 bracket, the IDC report said.
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