Biscuits and confectionery manufacturer Parle Products
has forayed into luxury chocolate segment with the launch of Friberg — a
super—premium chocolate brand imported from Belgium and Switzerland.
The
launch of the new chocolate brand is inspired by the growing demand for
luxury chocolate offerings and changing consumer preferences from
traditional sweets to premium chocolates as gifting options during the
festive season.
“Chocolate consumption in India is
gaining popularity and we at Parle are always looking to innovate as we
understand the evolving palate and tastes of the Indian consumers who
are now looking for unique, self-indulgent food products,” Parle
Products Brand Manager Kaizeen Writer said in a statement.
The company has also launched Belgian wafer thins which are a first of its kind for the Indian market.
The
bar format comes in three different Swiss chocolate flavours which
include Lait Suisse Chocolat, Noir Suisse Chocolat and Lait Caramel
Chocolat.
Priced at Rs. 350
for 125 gms in the wafer format and 90 gms in the bar format, Friberg
has been launched in Mumbai, Delhi, Bengaluru, Ahmedabad, Chennai and
Hyderabad in select stores.
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