Mastercard is rolling out new technology in Europe that allows customers to authorise payments with selfies.
It is being
introduced in 12 countries including the UK, Germany, Spain, Denmark,
Belgium and Sweden following a series of trials in the US and Canada.
In the US, currently only corporate users can use the system.
The company said it will roll out the technology, which has been nicknamed 'Selfie Pay' to the rest of the world next year.
The service, officially called Identify Check Mobile, eliminates the need for cardholders to recall passwords.
It is aimed at reducing the time it takes to make checkout payments online.
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