Facebook Inc launched a workplace version of its mobile
app and website on Monday Oct 10,2016, marking the social networking company's first
foray into the hotly competitive and crowded enterprise software arena.
The
product, called Workplace by Facebook, has been in testing for more
than a year and is now available to all businesses. It is designed for
workplace communication and collaboration, putting Facebook in direct
competition with the fast-growing startup Slack.
Workplace
is a subscription product - a departure for advertising-driven Facebook
- with businesses paying $1 to $3 per user. Slack's least expensive
business plan charges about $7 per user.
Workplace is the latest move by Facebook to take on competitors in all
areas of social networking and mobile communications. Over the past
several months it also has rolled out products to challenge the
fast-growing ephemeral photo-sharing app Snapchat.
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