2016 Rio Olympic Games in Brazil Aug 05-21,2016 - Apple Lures Samsung Customers at Olympics With Special Watch Bands

Samsung is mobile phone sponsor of the Rio Games and sells its handsets exclusively to hundreds of thousands of visitors flocking to Olympic venues - but Apple is tempting some of them outside with its own unofficial Games merchandise.

It is using an Apple Store about six miles (10 km) from the main Olympic park as the sole outlet for special-edition Apple watch bands. Some buyers, including top athletes, have been proudly advertising their new bands on social media.

The watch bands do not feature the iconic Olympic rings logo or the word "Olympics", which are for the exclusive use of sponsors like Samsung.

Instead, they come in a choice of 14 national team colours, including the United States and Canada.