Speaking in a keynote at the annual technology industry gathering in Las Vegas on Tuesday Jan 07,2014 Mayer announced Yahoo's acquisition of Aviate, a company which makes a smartphone app that automatically brings up relevant information or other apps to suit a user's activity.
"Imagine if your phone can deliver the right experience to you at the right time instead of you having to search for it," Mayer said. "What if your phone suggested music and map apps when you got in your car or fitness apps when you got into the gym?"
The technology, which Mayer said will be rolled out under the Yahoo banner this year, appears similar to Google Now, which the search giant introduced in 2012.
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