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Monday, July 25, 2016

Myntra Acquires Fashion And Lifestyle E-Tailer Jabong


Flipkart's unit Myntra has acquired rival Jabong

Jabong, incubated by Germany-Rocket Internet of in 2012, which sold apparel, footwear, beauty products, fashion lifestyle products and home accessories was once a leading fashion and lifestyle e-commerce portal.

The past one year has been tumultuous for the company, with many high-profile exits, including those of co-founders Arun Chandra Mohan and Praveen Sinha. Jabong had hired former Benetton MD, Sanjeev Mohanty, as the new CEO

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