Although the iPod's popularity has waned, Apple is updating its music
player for the first time in nearly three years by giving the flagship
Touch model a faster processor and better cameras.
The new iPod
Touch also enables Apple Music, a $10-a-month service that offers
unlimited playback of millions of songs. Apple Music launched June 30 as
music fans increasingly embrace subscriptions over pay-per-song
services such as Apple's industry-leading iTunes.
The Touch is essentially an iPhone without cellular capabilities, as
it runs the same iOS operating system and most of the same apps.
Connected to the Internet over WiFi, the Touch extends Apple Music and
iPhone apps to teens and other younger customers who might not need
cellphones or cannot afford cellular service.
Beyond music, the
iPod Touch might get new customers hooked on Apple's apps, video and
other content — such that they'll turn to an iPhone, iPad or Mac when
they are ready.
Prices for the Touch start at $199, the same as an
iPhone 6 with a two-year service contract, but the iPod Touch requires
no monthly service fees for voice, text and data. Calling is possible
over WiFi through FaceTime audio and video conferencing
In India, the new iPod Touch starts at Rs 18,900 for the 16 GB model, Rs 22,900 for 32 GB and Rs 26,900 for 64 GB model.
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