Kit manufacturers Nike have been keen to push their 'Premier Slam' dress during the grass-court Grand Slam, but the outfit has been deemed too skimpy by the likes of former Wimbledon finalist Sabine Lisicki.
Sabine Lisicki, the 2013 Wimbledon runner-up, made it clear it was too risqué for her taste after opting not to wear it during the German's first round win over Shelby Rogers.
"Yes I did (try the dress). I didn't feel comfortable showing that much (flesh)," she said.
Describing why she chose to wear a more restrained skirt and vest top, the 26-year-old added: "I felt comfortable in it. For me, the most important thing is to feel comfortable and not to think about anything, and with this I feel great.
"I like it. I think it looks good. It's classic. So that's why I picked that one."
Even defending Wimbledon champion Serena Williams, Nike's highest profile client, will wear a slightly adapted version of the outfit, the 'Nike Women's Premier Wimbledon Serena SW19 Dress', when she plays on Tuesday.
The outfit is said to be more structured and features a nipped in waist and a higher neckline.
Sara Errani, the Italian 20th seed, also opted to snub the dress for her first round win against Patricia Maria Tig.
"They (Nike) give you the option what you prefer, and I prefer the one that I wear today," Errani said.
"They are flexible. I mean, if you don't feel really comfortable with something you can ask them and it's no problem.
"The important thing is to be comfortable on the court and feel good to play."
Lucie Safarova's midriff was also constantly on display during her first round victory against Bethanie Mattek
Katie Swan(17)who was beaten 6-2 6-3 by Hungary’s Timea Babos, 23, was visibly struggling with her dress and was forced to tuck the white garment into the bottom of her shorts at one point.
Concerned that the dress shows too much flesh when it flies up above the waistline, several players with Nike contracts reportedly asked for the kit to be altered ahead of Wimbledon
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