LACK OF LOCAL LEADERSHIP
The BJP relied heavily on national leaders to drive home its campaign. At a time when Arvind Kejriwal has firmly etched himself as the vikas purush of Delhi, the BJP was unable to find a worthy challenger. The saffron party could neither project a CM face nor dent Kejriwal's clean image. The BJP roped in Union ministers and political heavyweights, which sent a wrong message to voters who perceived it as "imported leadership". Kejriwal stood strong as the undisputed 'badshah' of Delhi.
FOCUS ON NATIONAL ISSUES
The BJP focused more on Ram mandir, Article 370, triple talaq, etc. which failed to resonate with voters electing leaders on local issues such as health, education, housing and roads, to name a few. The BJP hardly campaigned on what it intends to provide for residents of Delhi if elected to power. On the other hand, the AAP sought votes on the basis of development and the work it did in the sec tors of health and education, which was there for people to see.
NEGATIVE CAMPAIGN
Shaheen Bagh dominated the BJP's campaign. With provocative slogans ringing out from BJP's meetings and rallies, its campaign was mostly perceived to be based on communal polarisation. From "goli maaro..." to biryani jibes at Shaheen Bagh protesters and opposition leaders, and calling Kejriwal a terrorist, the BJP's campaign had very little to offer on the development front. On the contrary, AAP focused on local issues and local connect, and refrained from using foul language
FACTIONALISM
Rampant infighting and bad selection of candidates cost the BJP dear. For example, Kapil Mishra's area of influence is Karawal Nagar but he was fielded from Model Town. Tajinder Bagga was fielded from Hari Nagar instead of Tilak Nagar. Both lost. Also, known faces of the BJP such as Vijay Goel, Parvesh Verma and Manoj Tiwari appear to be fighting for oneupmanship within the organisation. On the contrary, the AAP put up a united fight.
THE ROT IN CIVIC BODIES
Delhi voted for the BJP in all three municipal corporations in 2017. Three years later, they have hardly anything to show for themselves. Non-payment of salaries, illegal constructions, garbage and sewer blocks dented the image of BJP-run municipalities. Allegations of corruption and non-accessibility against councillors and officials didn't do any good either. Overall, there was disenchantment against the MCDs, to which the AAP cashed in. Kejriwal & Company warned voters Delhi will face the same fate if the BJP comes to power.
The BJP relied heavily on national leaders to drive home its campaign. At a time when Arvind Kejriwal has firmly etched himself as the vikas purush of Delhi, the BJP was unable to find a worthy challenger. The saffron party could neither project a CM face nor dent Kejriwal's clean image. The BJP roped in Union ministers and political heavyweights, which sent a wrong message to voters who perceived it as "imported leadership". Kejriwal stood strong as the undisputed 'badshah' of Delhi.
FOCUS ON NATIONAL ISSUES
The BJP focused more on Ram mandir, Article 370, triple talaq, etc. which failed to resonate with voters electing leaders on local issues such as health, education, housing and roads, to name a few. The BJP hardly campaigned on what it intends to provide for residents of Delhi if elected to power. On the other hand, the AAP sought votes on the basis of development and the work it did in the sec tors of health and education, which was there for people to see.
NEGATIVE CAMPAIGN
Shaheen Bagh dominated the BJP's campaign. With provocative slogans ringing out from BJP's meetings and rallies, its campaign was mostly perceived to be based on communal polarisation. From "goli maaro..." to biryani jibes at Shaheen Bagh protesters and opposition leaders, and calling Kejriwal a terrorist, the BJP's campaign had very little to offer on the development front. On the contrary, AAP focused on local issues and local connect, and refrained from using foul language
FACTIONALISM
Rampant infighting and bad selection of candidates cost the BJP dear. For example, Kapil Mishra's area of influence is Karawal Nagar but he was fielded from Model Town. Tajinder Bagga was fielded from Hari Nagar instead of Tilak Nagar. Both lost. Also, known faces of the BJP such as Vijay Goel, Parvesh Verma and Manoj Tiwari appear to be fighting for oneupmanship within the organisation. On the contrary, the AAP put up a united fight.
THE ROT IN CIVIC BODIES
Delhi voted for the BJP in all three municipal corporations in 2017. Three years later, they have hardly anything to show for themselves. Non-payment of salaries, illegal constructions, garbage and sewer blocks dented the image of BJP-run municipalities. Allegations of corruption and non-accessibility against councillors and officials didn't do any good either. Overall, there was disenchantment against the MCDs, to which the AAP cashed in. Kejriwal & Company warned voters Delhi will face the same fate if the BJP comes to power.
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