Bravia line of TVs at Foxconn’s plant near Chennai
Japanese consumer electronics giant Sony has started
manufacturing of LED televisions in India, and the first batch of
locally-made products will go on sale in this month. The
televisions will be contract manufactured at Sriperumbudur in Tamil
Nadu.
“India has been an important strategic market
for Sony, and this development underlines our continued commitment to
this market as well as our alignment with the Government’s ‘Make in
India’ programme. The televisions will be manufactured at Competition
Team Technology India’s (CTTI) facility in Chennai,” Sony India MD
Kenichiro Hibi told
CTTI is a subsidiary of Foxconn Group. India is the only country where the consumer electronic giant has taken the contract route for manufacturing of its ‘Bravia’ televisions series.
Initially, the company will manufacture 43-inches televisions at the unit, and will gradually add more products
Note
It is to be noted that Sony has set up its own facilities for this purpose in Malaysia, China, Japan and Brazil.
India is the fourth-largest market for Sony, after the US, China and Japan. Sony India clocked Rs 10,600 crore sales in 2014-15
Sony exited India manufacturing in 2004 when it shut down its facility in Haryana that mostly made music systems and home theatres. This plant also used to make TV apart from audio products.
India's free trade agreement with Southeast Asian nations had allowed imports at zero duty and since Sony had a poor market share of 3-4 per cent in televisions in the country, it decided to source them from Thailand, Malaysia, China and Japan rather than producing in India
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