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Thursday, March 19, 2015

Seoul-based education company 'Goddess of Education' advertises its online courses with young, good-looking female teachers

 Enticing: Seoul-based education company 'Goddess of Education' advertises its online courses with young, good-looking female teachers
South Korean businesses are using young, attractive female teachers to entice people into learning English online.
Interactive: The company specialises in video-taught lessons with the attractive and 'immaculately groomed' tutors
The country's citizens spent more than £3.5billion pounds on private education to learn the language in 2013 alone.
Inviting: The women who have their own profile pages on the website go by nicknames like 'business Cinderella' and 'English pronunciation goddess'
But with 17,000 private academies across the country, one company is using the power of sex appeal to stand out in the ultra-competitive market.

The beautiful tutors are the company's way of differentiating itself from the competition in a super-competitive English-teaching market in South Korea

'Goddess of English' is a Seoul-based education website that specialises in video lessons taught exclusively by women who are young, attractive and immaculately groomed.
Criticism: But a former 'Goddess of English' teacher - who wishes to stay anonymous - says the curriculum it teaches is poor
The site features individual profiles of all of its teachers who have nicknames such as 'business Cinderella' and 'English pronunciation goddess'.
And to apply for a job with the company, would-be teachers need to provide at least three profile pictures.
The companies Chief Executive says there is 'no doubt that people will want to see lessons more if the teacher is pretty and attractive'.





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