Seoul-based education company 'Goddess of Education' advertises its online courses with young, good-looking female teachers

 

South Korean businesses are using young, attractive female teachers to entice people into learning English online.

The country's citizens spent more than £3.5billion pounds on private education to learn the language in 2013 alone.

But with 17,000 private academies across the country, one company is using the power of sex appeal to stand out in the ultra-competitive market.

The beautiful tutors are the company's way of differentiating itself from the competition in a super-competitive English-teaching market in South Korea

'Goddess of English' is a Seoul-based education website that specialises in video lessons taught exclusively by women who are young, attractive and immaculately groomed.

The site features individual profiles of all of its teachers who have nicknames such as 'business Cinderella' and 'English pronunciation goddess'.

And to apply for a job with the company, would-be teachers need to provide at least three profile pictures.

The companies Chief Executive says there is 'no doubt that people will want to see lessons more if the teacher is pretty and attractive'.