National Society for the Prevention of Cruelty to Children (NSPCC)

The National Society for the Prevention of Cruelty to Children (NSPCC) is a charity campaigning and working in child protection in England,Wales,Northern Ireland and Channel Islands

The NSPCC lobbies the government on issues relating to child welfare, and creates campaigns for the general public, with the intention of raising awareness of child protection issues.

The NSPCC runs local service centres across the UK where it tries to help children, young people and families

The NSPCC's stated core values are based on the UN  Convention on the Rights of the Child.They are:

• Children must be protected from all forms of violence and exploitation
• Everyone has a responsibility to support the care and protection of children
• We listen to children and young people, respect their views and respond to them directly
• Children should be encouraged and enabled to fulfil their potential
• We challenge inequalities for children and young people
• Every child must have someone to turn to

 The NSPCC have launched a new campaign which is built around the positive words of wisdom we received as children, such as 'good things come to those who wait' or 'two wrongs don't make a right'.