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Saturday, July 19, 2014

Mexico restricts soft drink TV ads to fight obesity

Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says that 70% of adults and 30% of children in Mexico are obese or overweight
Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends.
Restrictions will also be imposed on similar ads shown at the cinema.

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