BJP launches 'Chai Pe Charcha' for Prime Minister Nominee Narendra Modi Tuesday Feb 04,2014

Bharatiya Janata Party(BJP) launched a full-fledged 'chai pe charcha' campaign under which it will sell free tea across the country.

The BJP is going big with the campaign as it plans to hold it at 1,000 different locations in the country in the run up to Lok Sabha elections.

Senior party leader Sushma Swaraj on Tuesday Feb 04,2014 announced about the party's initiative. She said that Narendra Modi himself would be flagging off this campaign. The BJP also released its new advertisement on 'chai pe charcha'.

Sushma Swaraj added, "This campaign is so big that there will be atleast 10 rounds and if time allows there will be 12-15 rounds as well. The rounds will be conducted in 1000 locations. Narendra Modi will start this campaign on February 12,2014 and we have identified the 1000 locations from 27 states."

The massive campaign would be divided into three parts, namely share, ask, suggest. This programme will be held between 6-8 pm starting February 12. The BJP also plans to use DTH, satellite, internet, mobile phone and social media to boost the programme.

Narendra Modi,Gujarat Chief Minister will launch "Chai Pe Charcha with NaMo" (a discussion over tea with Modi) on February 12 by participating in the first such meet at Ahmedabad where he will interact with public at tea stalls and answer queries on good governance,

Note
The 'chai pe charcha'campaign strategy stems from the recent jibe of Congress leader Mani Shankar Aiyar who had said that Modi could not become Prime Minister but could certainly serve tea at the January 17 AICC Session.