From its inception in 2005 until 2008, the festival was sponsored by telecommunications company Telefónica Europe plc O2 and was called the O2 Wireless Festival
From 2009 to 2012, the main sponsor was Barclaycard and the festival renamed to Barclaycard Wireless Festival
For 2013, the sponsor changed to Yahoo!, and was renamed to Yahoo! Wireless.
The 2013 event was moved to the Queen Elizabeth Olympic Park in Stratford after Live Nation pulled out of the tender for Hyde Pard due to curfew issues.The festival will be held from July 12-14, 2013
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