Nissan Unveils ‘Datsun Go’ in india Monday july 15,2013

Japanese auto major Nissan on Monday July 15,2013 announced the global relaunch of its Datsun brand with the unveiling of hatchback ‘Datsun Go’, which will be priced less than Rs 4 lakh

“Today we begin new chapter in the history of Nissan. Datsun is back... The car will go on sales early next year in India, followed by Indonesia, Russia and South Africa,” Nissan Motor Co President and CEO Carlos Ghosn said.

He said the launch of the Datsun brand in India is part of the company’s strategy to increase sales from emerging markets.

“We have a market share of little over 1.2 per cent in India at present. We are looking to take it to 10 per cent in the mid term (2016)

The car powered by a 1.2 litre petrol engine has been “fully engineered in India”, he said

Nissan, which plans to introduce 51 new models by 2015—16 globally, is also looking to expand production capacity in India, either through new plants or the existing plant at Chennai.

It plans to introduce 10 models in India by 2016, including the first Datsun branded model in 27 year