On Sunday Sep 03,2017, Nirmala Sitharaman became the first woman in the country to hold the defence portfolio as a full-time minister. Before her, Indira Gandhi handled the portfolio as Prime Minister nearly three decades ago. Ms Sitharaman's elevation has prompted a delightful tribute from Amul.
Amul, known for its witty take on topical issues, titles its latest ad "Defence Ministree" (stree translates to woman), indulging in some clever wordplay typical of the brand.
The ad features a caricature of Ms Sitharaman in a red sari, similar to the one she wore on Sunday as she was sworn in, holding a buttered piece of toast while inside an army tank.
The phrase "Amul: Sabka Nirmal Anand" also features in the ad and can be roughly translated to mean, "Amul: Everyone's moment of pure bliss."
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