Google on Thursday Nov 03,2016 formally rejected European Union(EU) Antitrust Charges of unfairly promoting its shopping service and
blocking rivals in online search advertising, paving the way for EU
regulators to rule next year on these issues and potentially impose
hefty fines.
Google's rebuttal in the shopping case came six years after the European Commission opened an investigation prompted by complaints from rivals such as Microsoft and a host of European and U.S. rivals.
The EU regulator followed up with an anti-competitive charge against the company in April last year and added more evidence in July this year. It also issued a separate charge sheet against its online search advertising product AdSense for Search at the same time.
Google`s general counsel Kent Walker said on a blog that the accusations had no factual, legal or economic basis, and that the company`s actions were driven by its users rather than any plan to squash rivals.
"We never compromised the quality or relevance of the information we displayed. On the contrary, we improved it. That isn`t `favouring` - that`s listening to our customers," Walker said.
He said the Commission had failed to take into account competition from Amazon, merchant platforms, social media sites, mobile web and online advertising by companies such as Facebook and Pinterest.
Google's rebuttal in the shopping case came six years after the European Commission opened an investigation prompted by complaints from rivals such as Microsoft and a host of European and U.S. rivals.
The EU regulator followed up with an anti-competitive charge against the company in April last year and added more evidence in July this year. It also issued a separate charge sheet against its online search advertising product AdSense for Search at the same time.
Google`s general counsel Kent Walker said on a blog that the accusations had no factual, legal or economic basis, and that the company`s actions were driven by its users rather than any plan to squash rivals.
"We never compromised the quality or relevance of the information we displayed. On the contrary, we improved it. That isn`t `favouring` - that`s listening to our customers," Walker said.
He said the Commission had failed to take into account competition from Amazon, merchant platforms, social media sites, mobile web and online advertising by companies such as Facebook and Pinterest.
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