Lego Opens its first factory in Asia - in eastern Zhejiang province, China, on Friday Nov 25,2016

Danish toymaker Lego has opened a factory in China, its first production facility on the Asian continent

Lego's first Asian factory opened in eastern Zhejiang province, China, on Friday Nov 25,2016

It's expected to supply up to 80 percent of the products the Danish company sells in the booming Asian market.

"The operation of the factory allows us to get closer to China, which is one of the fastest-growing markets in the world, and react to adjustments to offer a better and more efficient service to local consumers," said Richard Wong, general manager of Asia manufacturing at Lego.

But Lego won't be the only manufacturer churning out colorful building blocks. A variety of knockoff products are already swamping the Chinese market, prompting some economists to question the new factory's prospects.