Microsoft has formally launched the Windows Phone 8 operating system in a bid to reclaim smartphone market share.
HTC, Nokia and Samsung have all unveiled flagship WP8 devices over recent months, but had been unable to release them while they waited for Microsoft to sign off its software.
The handsets will now go on sale in Europe at the weekend and rollout worldwide during Nov 2012.
WP8 resembles the Windows 8 PC operating system released last week. Users navigate the interface by swiping through tiles which also display information pulled from the internet - for example weather conditions, Facebook status updates or recently received emails.
While its predecessor WP7.5 was based on the firm's ageing Windows Mobile platform, WP8 shares its kernel - or software core - with its PC equivalent, which should help make it easier to port programs between the two environments.
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