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Monday, December 25, 2017

First in India, Bengaluru gets its own logo — Be U

In a first of its kind attempt in India, the IT hub of the country Bengaluru has been got its own logo.

 The step has been taken for branding Bengaluru as a tourist destination.

 The logo of the city, which is derived out of its own name, highlights the letters b, e, and u of Bengaluru in red and the other letters in white.

 The logo ‘Be U’ highlights the cosmopolitan culture of the city and is expected to build the city’s image on the global stage.

The  Siddaramaiah led Congress Govt in Karnataka on Sunday Dec 24,2017 , launched the Bengaluru city logo, in an effort to make the city, a tourism destination.

Joining the likes of Amsterdam and New York, Bengaluru has become the first Indian city to have its own logo

The logo was unveiled by the state government during Bengaluru Habba, an open street festival in front state assembly structure of Vidhan Soudha.

The logo was designed by Nammur, a design start-up, winning the contest held by the state government. The design start-up also received a prize money of Rs 5 lakh from the government.


Others present at the event were Bengaluru development minister K J George, Gandhinagar MLA Dinesh Gundu Rao, Shantinagar MLA NA Haris, and Bengaluru mayor R Sampath Raj

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