Sri Venkateswara Bhakti Channel (SVBC), a Telugu channel owned and
operated by the Tirumala Tirupati Devasthanams (TTD), will launch a 24/7
Tamil channel by April 2017, TTD Board Member J. Sekhar said on Sunday Nov 06,2016
After inaugurating the Tamil Nadu office of SVBC in Chennai,
he said the channel aims at promoting Santana Dharma, the Hindu
religion, Indian cultural values and devotion to God in the name of Lord
Venkateswara. The SVBC, at present, has a one-hour slot for Tamil
programmes.
“By April next, we will have a
round-the-clock channel exclusively in Tamil. The programmes will be
designed to promote spiritual, religious, cultural and ethical values in
society. The SVBC will be a boon to devotees as ‘sevas’ to Lord
Venkateswara and annual rituals such as the ‘Bramhotsavam’ will be
telecast live. Besides, there will be documentaries on ancient temples,
religious discourses and cultural programmes on mythological themes,”
Mr. Sekhar said.
The SVBC office in the city was
inaugurated at the TTD building in T. Nagar. Narasimha Rao, the
channel’s chief executive officer, N. Srikrishna, president, TTD
advisory committee, and Sreenivasulu, assistant executive officer, were
present.
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