The fight in the compact SUV segment is expected to be more intensified after Honda Cars India will launch its player BR-V on May 5.
Ruled by Hyundai Creta, Renault Duster, Mahindra Scorpio and Ford EcoSport, the segment has been growing around 35% for the past two years.
And with Maruti Suzuki’s sub-four metre SUV Vitara Brezza clocking well over 40,000 bookings since its launch on March 8, 2016 the segment’s popularity and the competition have grown manifold.
“This space which we are entering has been growing for last two years. The compact sports utility segment grew by over 40% last year. Customer traits are evolving as aspirations are going up,” Honda Cars India Ltd (HCIL) senior vice-president (Marketing and sales) Jnaneswar Sen told
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